First violet, then blue and finally grey

35 öre stamps of Gustaf VI Adolf type III series

The  Gustaf VI Adolf definitive series was given a face-lift in 1961. It was the second time since the series was introduced in 1951. This time not only the background was re-engraved, the portrait was redesigned and it became slightly different from type I from 1951 and II from 1957. The background was engraved tighter than type II as well, which made the stamps much more colourful, but with the same pattern. Another difference was that the numeral and the word “Sverige” (Sweden) now became white coloured.

Another novelty was that for the first time the denomination 35 öre was introduced in the series. Last time a stamp with the king's portrait had that denomination was the Gustaf V right profile type II. The new 35 öre got the same colour as the old one, violet.

October 1961 to June 1962

Domestic collect on delivery parcel,  - 3 kg, fee: 2 kr + C.O.D. fee: 45 öre; sum: 2.45 kr
1961, 23 October. 35 öre violet Gustaf V Adolf type III. Qty: 26,100,000.
1952, 10 December. 2.10 kr blue Three Crowns. Qty: 15,600,000.

From its release in October 1961 the 35 öre violet was just a complimentary denomination. That lasted until 1 July 1962 when 35 öre become the new postal rate for domestic letter  - 20 g.

July 1962 to July 1964

Domestic parcel  4 kg fee: 4.50 kr + bulky fee 50 % 2.25 kr; sum: 6.75 kr  
1962, 2 July. 35 öre blue Gustaf VI Adolf type III. Qty: 366,000,000 (2-sided perforation)
1958, 17 September. 5 kr blue Royal Palace, Stockholm II. Qty: 16,500,000 (2-sided perforation)
1948, 1 April. 1 kr 40 öre dark green Three Crowns. Qty: 72,900,000
This address  card was originally presented in this post - here.

But suddenly there was a new 35 öre issued, a blue one. The reason for that was that Swedish Post also needed to issue new slot machine booklets with the 35 öre denomination and until 1966 the Swedish Post stamp printers could only print one colour at the time. Blue had since 1954 been the colour of the stamp for domestic letter  - 20 g. In the booklets it was accompanied by the 10 öre blue New Numeral Type type II. That was most likely the reason the new 35 öre had to be blue. Such a booklet is shown here. However, Swedish Post also issued a slot machine booklet with 25 öre brown Gustaf VI Adolf and 10 öre New Numeral Type type II, but then both stamps became brown because the 25 öre was brown.

35 öre for domestic letters lasted until July 1964. The blue 35 öre was then replaced by the blue 40 öre, but from July 1967 until  December 1968 35 öre was the postal rate for domestic and Nordic postcards.

The parcel address card above was cancelled as late as December 1968 but the blue 35 öre was still used by the Post Office in Karlshamn.

From July 1964

Domestic parcel,   - 7 kg fee: 7 kr + bulky fee (50%): 3.50 kr; sum: 10.50 kr
1964, 25 June. 35 öre grey Gustaf VI Adolf, type III. Qty: 51,700,000. (2-sided perforation)
1962, 15 October. 15 öre green New Numeral Type type II. Qty: 22,300,000
1958, 17 September. 5 kr blue The Royal Palace, Stockholm II. Qty: 16,500,00 (2-sided perforation)

The blue 35 öre was substituted by the grey 35 öre in the last days of June 1964, but they seem to have co-existed . . .


Some postal rates for domestic and Nordic postcards and domestic letters:

	Postcard	- 20 g
. . . 1961	20	30
July 1962	25	35
July 1964	30	40
July 1967	35	45